A site for coffee nerdom, espresso foolery and what's happening in the cuppa. We hope to inform, educate, humiliate and offend most everyone that enjoys a good, honest and not so honest cup of coffee every morning, lunch and dinner

Email the Coffee Nerds at covertcoffee@gmail.com

Sunday, February 25, 2007

COFFEE PREFERENCING IN SAINT LOUIS

As we continue to increase the quality and awareness of our drip coffee, we also have to receive feedback from our customers to get an idea where we stand versus our competitors. Last week we had the opportunity to conduct a preferencing test with competitor brands in our Brentwood cafe. It was a great opportunity for our customers to experience this and create an awareness of our passion for coffee.

Below are some pics and you can see Brad Smith, our roastmaster from Distant Lands coffee.










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